User Experience Design For Effectiveness
User-friendly design is the reason why Apple is able to generate outsized returns on their relatively modest investment in Research and Development. User Experience (UX) is your customers’ experience of interacting with your website. You don’t want a website that is confusing or frustrating for your website visitors. Providing a great User Experience increases the probability that visitors will become loyal customers and provide word-of-mouth advertising for your business.
UX Design is intentional and driven by research, data and testing - this guards against poor website design and the need for costly redesigns. The overwhelming majority of ‘bugs’ are not coding problems, but usability issues that can be prevented with research and testing. UX research and design provide the foundation for your effective and successful website.
photo by picjumbo.com video by fauxels on pexel.com
"Design is not just what it looks and feels like. Design is how it works."
- Steve Jobs
